Saturday, September 24, 2011

SPE Implementation In Small IT Company

Justin Roff Marsh published a video showing how to implement his Sales Process Engineering Methodology in a very small company. 


I became aware of Justin's Methodology around 2004, and quickly became an "evangelist" for it, due to its innovation approach.  As a reminder, his methodology aims to double sales development appointments without increasing  expenditures, and is based on two basic principles:

-Division of Labor
-Schedule Centralization

Justin is also currently writing a new book called "The Machine", where he explains in detail his Sales Process Methodology.  You can view the chapters written so far here:


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