HBR talks about a Seinfeld Episode where George Constanza, the famous insecure character, decides to do the opposite of what he's always done and things start to work out really well for him.
Seth Godin's great blog post of some years ago, "The Chief No Officer", is very similar to the approach described in the HBR article. Here is an excerpt of Seth's writing at the time:
"Appoint a CNO—chief no officer. No longer can someone say no to an idea and leave it at that. If you want to turn something down, you've got to pass it on to your boss. Then either he says yes or gives it to his boss. For a "no" to be official, it's got to be approved by the chief no officer and countersigned by every manager along the way."
I guess it sometimes pays to be a contrarian, not only in the stock markets.
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