MG Siegler, of TechCrunch writes an excellent article about specifications, and how they have become irrelevant in the IT world. In place of the spec, consumers now focus on simpler and more tangible things, such as "how fast the computer is", "how fast can I access the web", "what other services can I access with it".
Although the article is based on the IT world, there are many lesson to learn. In summary, the marketing approach for certain products and services, in this new "flat" world, has changed forever.
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