The Reinvention of Management

In the first installment of a series of articles, Steve Denning talks about five major shifts that are changing the way organizations should be managed, which are the following:

• Shift #1: New goal: From inside-out to outside in, or focusing on delighting customers
• Shift #2: New role for managers: From controller to enabler, or allowing employees to work together and harness their creativity to delight customers 
• Shift #3: New coordination: From Bureaucracy to Dynamic Linkage, or shifting from top down relationships to an environment of collaboration
• Shift #4: From Value to Values, or shifting focus from monetary gains to operating according to a set of values that customers identify with
• Shift #5: Communications: From command to conversation, allowing employees to collaborate with each other to create products and services that delight customers

All of these shifts are discussed in more detail in his book, Radical Management.