The Icarus Deception, a Godin Kickstarter Project

It all started with the Domino Project, an initiative for authors based on the assumption that when you have a tribe, or group of people following you, publishing your work under a different model may work, and big advances, publishers and brick and mortar bookstores may not be necessary.

Seth Godin's latest initiative expands on his previous work, and is based on the following assumptions:

• You have a "tribe" of people that follow you, respect you, and are eager to know and share your thoughts

• Your tribe is big enough to help you fund and launch projects, in exchange for something special in return, such as a special edition of a book, exclusive interview, or others

• Brick and mortar distribution will work in your favor, expanding on the initial efforts of your tribe

The book to be published under this format is called the Icarus Deception, launched as a Kickstarter Project.  It was funded in record time, just a few hours, showing how big Godin's tribe is.   With this book, Godin will try to challenge the notion that you need to convince the publisher of a new book idea before publishing a book, instead of convincing your audience and by default, your publisher.

Do you have a big enough tribe?   Find something you are good at, and start building it slowly over time.  This is one of the biggest asset you'll have in the long run.