Want to learn the difference between patents, trade secrets and trademarks, using a Vegas Steak as reference? These kind of analogies only happen at Freakonomics, but as usual offer practical ways to learn.
If you are interested in where the Coca-Cola secret recipe falls in the Intellectual Property domain, and if the the rumor that only few executives at the company actually know the recipe is true?
John Wanamaker famously said: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Seems the Marketing Execs at Coca-Cola do know which half is working.
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