Monday, May 28, 2012

The Laws of Subtraction Videos

Matt May, former advisor of Toyota and creative thinking expert, is currently writing his fourth book, The Laws of Subtraction, covering subjects related to Creativity, Innovation and Design Strategy.

Matt recently spoke in a venue in California, and shared his 6 basic laws of subtraction.   Each video is less than 5 minutes, and the whole series covers topics from the David Chase's famous ending of the Sopranos, the Mona Lisa, creativity and resource constraints, among others.

Law #1  - What isn't there can often trump what is.  
Law #2  - The simplest rules create the most effective experience.
Law #3 - Limiting information engages the imagination.
Law #4 - Creativity thrives under intelligent constraints.

Law #5 - Break" is an important part of any breakthrough.
Law #6 - Doing something isn't always better than doing nothing. 

The challenge is to always think how to solve problems in a simple and effective way.   As Einstein used to say:

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."

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