Tuesday, January 10, 2012

Apple's Retail Success Is More Than Magic

Steve Denning writes about the differences between customer service at an Apple Store vs alternative tech stores.


If you've walked into a Best Buy or Microsoft store, you immediately note the difference in service when compared to Apple stores.  It is how employees are recruited, trained and managed, that makes the experience totally different for consumers.

And of course, there's Zappos.

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