Monday, February 13, 2012

Dots and patterns: making your competitors colour blind

Iwan Jenkins talks about the power of the Net Promoter Score (NPS) in conjunction with narrative to identify how a company is currently performing.  The net promoter score is a key question to ask when investigating customer satisfaction, and it basically ask the question:

Would you recommend this product or service to a friend or colleague?  Why?

So, are your customers eager to recommend your products or services?   If not, why?


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