Seth Godin, one of my favorite marketing authors and speakers, recently gave an excellent interview about his latest book, We Are All Weird, where he discusses the current shift in business: from building products and services that appeal to the masses to building products that appeal to specific niches.
The interview also touches on several ideas of his past bestsellers, such as Unleashing the Ideavirus, Purple Cow, and Permission Marketing.
For all of you marketers out there, this an interview you can't miss. And because we are always promoting ourselves as a brand, this may be useful to everybody.
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